Article

Putri, Intan Tsania and Mukson, Mukson and Roessali, Wiludjeng (2024) The Effect Of Brand Image And Perceived Quality On Purchase Decisions Of Starbucks Coffee In Sleman District. Litbang Provinsi Jawa Tengah, 22 (2): 11. pp. 1-11. ISSN 1412-9833

Ramadhani, Safira Rizkifa and Prastiwi, Wahyu Dyah and Mukson, Mukson (2024) PURCHASE INTENTION AND ATTITUDES OF DKI JAKARTA CONSUMER TO BUY LOCAL FRUIT AT THE TOKOPEDIA E-COMMERCE PLATFORM. Agriekonomika published by Trunojoyo Madura University, 13 (1): 13. pp. 1-13. ISSN 2407-6260

Santoso, Fellicia Etano and Prastiwi, Wahyu Dyah and Mukson, Mukson (2023) Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers in Semarang. Journal of Consumer Science Department of Family & Consumer Sciences IPB, 8 (1). pp. 1-16. ISSN 24608963

Ratri, Windi Ayu Eka and Budiraharjo, Kustopo and Mukson, Mukson (2023) Analysis of Customer Satisfaction in Relation to Price, Product Quality and Service at Raja Bunga Anggrek Bandungan, Semarang Regency. AGROMEDIA: Berkala Ilmiah Ilmu-Ilmu Pertanian, 41 (2): 15. pp. 1-15. ISSN 2721-3080

Prasetyo, Edy and Listyaningsih, Dini and Roessali, Wilujeng and Mukson, Mukson and Ekowati, Titik (2022) Factors determining income and product type of Robusta coffee farming in Central Java, Indonesia. International Social Science Journal. pp. 737-748.

Monograph

Ekowati, Titik and Prasetyo, Edy and Mukson, Mukson (2018) PENGUATAN KELEMBAGAAN KONSOLIDASI LAHAN PETANI GUNA MENUNJANG STABILITAS PASOKAN DAN HARGA BERAS DI KABUPATEN SUKOHARJO. Project Report. Universitas Diponegoro, KABUPATEN SUKOHARJO. (Unpublished)

Book

Mukson, Mukson and Prasetyo, Edy and Ekowati, Titik and Setiadi, Agus (2018) Buku Ajar Manajemen pemasaran. 1 ed. Buku Ajar Manajemen Pemasaran, 1 (1). Universitas Diponegoro, UNDIP PRESS Semarang. ISBN 9789790975231

Thesis

Kartika, Faraditha Sekar Ayu and Mukson, Mukson and setiyawan, Hery (2023) ANALISIS BAURAN PEMASARAN 7P TERHADAP KEPUASAN PENGUNJUNG (STUDI KASUS PADA AGROWISATA KEBUN TEH PAGILARAN KABUPATEN BATANG). Undergraduate thesis, UNIVERSITAS DIPONEGORO.

Thahira, Zahwa Nauria and Prastiwi, Wahyu Dyah and Mukson, Mukson (2023) ANALISIS TINGKAT KEPUASAN KONSUMEN MELON DI HORTIMART AGRO CENTER KABUPATEN SEMARANG. Undergraduate thesis, Universitas Diponegoro.

Saraswati, Nabilah Inas and Budiraharjo, Kustopo and Mukson, Mukson (2023) PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) TERHADAP LOYALITAS KONSUMEN MADU PRAMUKA DI KOTA SEMARANG. Undergraduate thesis, Universitas Diponegoro.

Irfanasari, Irfanasari and Mukson, Mukson and Ekowati, Titik (2023) Analisis Break Even Point dan Pendapatan Usahatani Kentang di Kecamatan Ngablak Kabupaten Magelang. Undergraduate thesis, Universitas Diponegoro.

Setyaningsih, Dewi and Mukson, Mukson and Santoso, Siswanto Imam (2023) ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN KOPI TEMPUR DI DESA TEMPUR KABUPATEN JEPARA. Undergraduate thesis, Universtas Diponegoro.

Ramadhanti, Sarah Faradhila and Handayani, Migie and Mukson, Mukson (2023) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI DAGING AYAM BROILER DI PASAR CIBINONG KABUPATEN BOGOR. Undergraduate thesis, UNIVERSITAS DIPONEGORO.

Amalia, Dina and Mukson, Mukson and Roessali, Wiludjeng (2023) Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen pada Pembelian Produk Chicken Nugget Fiesta di Super Indo Jakarta Timur. Undergraduate thesis, Universitas Diponegoro.

Marpaung, Desi Wulandari and Mukson, Mukson and Ekowati, Titik (2023) ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BUAH PISANG DI PASAR TRADISIONAL KOTA KISARAN. Undergraduate thesis, Universitas Diponegoro.

Ratri, Windi Ayu Eka and Budiraharjo, Kustopo and Mukson, Mukson (2023) Analisis Kepuasan Pelanggan Kaitannya dengan Harga, Kualitas Produk dan Pelayanan di Raja Bunga Anggrek Nursery Bandungan, Kabupaten Semarang. Undergraduate thesis, Universitas Diponegoro.

Ramadhani, Safira Rizkifa and Prastiwi, Wahyu Dyah and Mukson, Mukson (2023) SIKAP DAN PENGAMBILAN KEPUTUSAN KONSUMEN DKI JAKARTA DALAM PEMBELIAN BUAH LOKAL PADA PLATFORM E-COMMERCE TOKOPEDIA. Undergraduate thesis, Universitas Diponegoro.

Santoso, Fellicia Etano and Prastiwi, Wahyu Dyah and Mukson, Mukson (2023) PREFERENSI DAN KEPUTUSAN PEMBELIAN ULANG SUSU UHT ULTRA MILK FLAVOUR PADA KONSUMEN GENERASI Z (STUDI KASUS: MAHASISWA S1 UNIVERSITAS DIPONEGORO SEMARANG). Undergraduate thesis, Universitas Diponegoro.