Producing a Promotional Video: Branding Strategy of Pasar Sawahan

Suprastio, Adimas Arya Satria Kusuma (2025) Producing a Promotional Video: Branding Strategy of Pasar Sawahan. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Studi ini mengembangkan video promosi berjudul “Rasa, Rupa, Rawuh: Savoring the
Scenery and Soul of Pasar Sawahan” untuk menonjolkan potensi kuliner dan budaya Desa
Wisata Kalongan, Kabupaten Semarang. Menggunakan model R&D Borg & Gall (1983)
yang disederhanakan, prosesnya meliputi observasi, dokumentasi, dan evaluasi dari
mahasiswa, masyarakat lokal, dan audiens internasional. Hasil menunjukkan bahwa video
tersebut jelas, menarik, dan efektif dalam menggambarkan identitas budaya Pasar Sawahan.
Penyebarannya melalui YouTube berhasil memperluas jangkauan audiens, mendukung
promosi pariwisata, ekonomi kreatif, dan pelestarian budaya.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: Video Promosi, Pasar Sawahan, Budaya, Pariwisata, Research and Development
Subjects:	Humanities
Divisions:	School of Vocation > Diploma in English
Depositing User:	Oktavia Perpus Vokasi
Date Deposited:	02 Oct 2025 05:11
Last Modified:	02 Oct 2025 05:17
URI:	https://eprints2.undip.ac.id/id/eprint/39265

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