SANGGARWATI, KIKI (2022) PENGARUH PELATIHAN DAN MODAL USAHA TERHADAP LITERASI DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) KLASTER BATIK KOTA SEMARANG. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

Along with the development of the times followed by economic development in Indonesia. In economic development in Indonesia, Micro, Small and Medium Enterprises (UMKM) have an important role in creating job opportunities and sources of income for people in Indonesia. Based on the Semarang City Regional Spatial Plan (RTRW) for 2011-2031, East Semarang District is a sub-district with the direction of Semarang City as a Small and Home Industry Development Area such as the batik center in Batik Village. However, in the current condition, sales and visits to batik villages have decreased due to the spread of the covid-19 virus which has an impact on decreasing demand, supply chain disruptions, cancellation of export orders which can cause businesses to run into a deficit, and UMKM actors cannot sell products through existing exhibitions. at the mall because of the covid-19 pandemic, because with the exhibition it can increase the turnover of Batik UMKM actors.

This research is an explantory type (explanatory research) and the sampling technique used in this research is Non Probability sampling with purposive sampling technique, data collection using questionnaires. The sample used as many as 75 respondents who own Batik UMKM in the city of Semarang. This study uses quantitative analysis with validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression, significance of t test and F test, with the help of SPSS version 25 statistics.

Based on the results of this study, it shows that the variables of training and capital assistance together (simultaneously) have a significant influence on the digital literacy of the Batik Klaster UMKM owners in Semarang City. The owners of the Semarang City Batik Klaster UMKM can be advised to take part in product promotion and marketing training through digital marketing, use business capital appropriately, and be able to understand digital literacy.

Keywords: Micro Small and Medium BusinessTraining, Startup Capital, and Digital Literacy

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