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Items where Author is "RAMADHAYANTI, Safira Melya"
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Thesis
RAMADHAYANTI, Safira Melya (2023) PENGARUH ELECTRONIC WORD OF MOUTH DAN ADVERTISING TERHADAP BRAND SWITCHING DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Shopee di Semarang). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.