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Items where Author is "RAMADHAYANTI, Safira Melya"
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RAMADHAYANTI, Safira Melya (2023) PENGARUH ELECTRONIC WORD OF MOUTH DAN ADVERTISING TERHADAP BRAND SWITCHING DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Shopee di Semarang). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.