Farah Azzahra, Alifia (2024) CREATING BILINGUAL POP-UP COMIC TO PROMOTE TOURISM IN SEMARANG CITY. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Tourism plays a significant role in the economic and cultural development of a
region. Semarang City, with its rich cultural and historical heritage, has great
potential to be developed as a tourist destination. However, innovative and
engaging media are needed to promote these tourist destinations to a broader
audience, both domestic and international. This study aims to create a bilingual popup comic that can serve as a tourism promotional media for Semarang City. The
book is designed with an appealing visual approach by incorporating pop-up
elements and presents stories in two languages: Indonesian and English. This popup comic will feature iconic tourist destinations, complete with QR code features
containing voice-over information and location maps for each destination in
Semarang City, with the aim of increasing tourists' interest in visiting the city. The
research method used is Research and Development (R&D), along with the Likert
scale involving 30 respondents to assess the media, material, and usability of the
pop-up comic. Based on the evaluation results, all respondents rated the aspects
mentioned as "very good." From this research, it can be concluded that the bilingual
pop-up comic is not only visually appealing but also effective as an interactive
tourism promotional media. It is hoped that this pop-up comic can play a role in
enhancing the attractiveness of Semarang City's tourism on both national and
international levels.
Keywords : Pop-Up Comic, Promotional Media, Tourism, Semarang City

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