Titania, Galuh Fadila (2024) DESIGNING THE PREPRODUCTION SHORT MOVIE WITH THE TITLE “A PHASE BETWEEN US” TO PROMOTE MUSEUM MANDALA BHAKTI. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Indonesia is the largest archipelago in the world. It offers extraordinary geographical
diversity, namely a variety of unique and exciting tourist destinations, ranging from natural
beauty and cultural wealth to historical heritage. Semarang City itself has many tourist
destinations, including the historical tourism of Museum Mandala Bhakti. Museum
Mandala Bhakti is a building that was initially named Raad van Justitie (High Court
Building), and it was built around 1930. Initially, this building was the headquarters of
Kodam IV Diponegoro in 1950. Then, it was converted into a museum named Museum
Mandala Bhakti, commonly called the TNI Struggle Museum. To preserve and introduce
the existence of Museum Mandala Bhakti, it is necessary to promote it in an attractive way
in order to increase the interest of local and foreign tourists in visiting this museum. So, in
this research, the main focus is to develop a short movie with the theme of friendship and
romance as a digital promotional tool to improve the image and attractiveness of Museum
Mandala Bhakti in Semarang. This research was conducted using a research and
development method using a Likert scale involving 20 respondents to assess aspects such
as content, audiovisual, and language. Based on the results of this assessment, it can be
concluded that all respondents gave a scale of “Strongly Agree” to the statements in the
aspects that have been mentioned.
Keywords: Research and Development, Digital Promotional Tool, Short Movie

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