NUGROHO, LUTHFIANTO HADI (2023) ANALISIS PEMASARAN HASIL TANGKAPAN IKAN LAYANG (DECAPTERUS SP) YANG DITANGKAP OLEH NELAYAN PURSE SEINE DI PELABUHAN PERIKANAN PANTAI (PPP) BAJOMULYO KABUPATEN PATI (232dpt477). Undergraduate thesis, Fakultas Perikanan dan Ilmu Kelautan.

	Text Luthfianto Hadi Nugroho 23dpt477.pdf Download (394kB)
	Text 1_Pendahuluan_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (100kB) | Request a copy
	Text 2_Tinjauan Pustaka_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (464kB) | Request a copy
	Text 3_Materi dan Metode_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (210kB) | Request a copy
	Text 4_Hasil dan Pembahasan_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (738kB) | Request a copy
	Text 5_Kesimpulan dan Saran_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (70kB) | Request a copy
	Text 6_Daftar Pustaka_Luthfianto Hadi Nugroho_26030119140085_PSP.pdf Restricted to Repository staff only Download (172kB) | Request a copy
	Text 7_Lampiran_Luthfianto Hadi Nugroho_26030119140085_PSP_compressed.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

ABSTRAK
(Luthfianto Hadi Nugroho. 26030119140085. Analisis Pemasaran Hasil
Tangkapan Ikan Layang (Decapterus sp) yang Ditangkap Oleh Nelayan Purse
Seine di Pelabuhan Perikanan Pantai (PPP) Bajomulyo Kabupaten Pati Jawa
Tengah Abdul Kohar Mudzakir dan Trisnani Dwi Hapsari).
Komoditas ikan Layang (Decapterus sp) di PPP Bajomulyo Kabupaten
Pati sangatlah besar, maka harus dimanfaatkan dengan baik. Salah satu
pemanfaatannya yaitu pada pemasaran ikan. Tujuan dari penelitian ini yaitu untuk
menganalisis aspek finansial dari setiap lembaga pemasaran, menganalisis aspek
pemasaran ikan Layang (Decapterus sp) dan menganalisis faktor-faktor yang
mempengaruhi pendapatan nelayan. Metode pengambilan responden
menggunakan purposive sampling untuk mengetahui kriteria, setelah itu
dilanjutkan dengan snowball sampling untuk mencari responden. Jumlah
responden dalam penelitian terdiri dari 60 nelayan, 10 pedagang besar, 3
pedagang sedang, 10 pedagang eceran, 7 pemindang dan 5 pedagang pindang
eceran. Metode analisis data yang digunakan adalah analisis margin pemasaran,
fisherman’s share, efisiensi pemasaran dan regresi linier berganda. Analisis
finansial pelaku usaha pemasaran meliputi biaya tetap, biaya variabel, biaya total,
pendapatan, keuntungan dan R/C ratio. Semua lembaga pemasaran memiliki
aspek finansial yang bagus, karena nilai R/C ratio > 1, yang bearti usaha yang
dilakukan mempunyai keuntungan dan layak dikembangkan. Aspek pemasaran
Ikan Layang (Decapterus sp) terdapat 4 saluran pemasaran yang semua saluran
tersebut merupakan saluran yang efisien karena nilai efisiensinya kurang dari 1.
Faktor yang mempengaruhi pendapatan nelayan purse seine yaitu jumlah
produksi, pengalaman nelayan, jumlah ABK dan ukuran kapal. Faktor yang paling
berpengaruh terhadap pendapatan yaitu pengalaman nelayan dan jumlah ABK
yaitu dengan nilai signifikan 0,000.
Kata Kunci: Efisiensi Pemasaran, Fisherman’s Share, Pendapatan Nelayan, R/C
Ratio

ABSTRACT
(Luthfianto Hadi Nugroho. 26030119140085. Marketing Analysis of Scad
Fish (Decapterus sp) Captured by Purse Seine fisherman at the Bajomulyo
Coastal Fishing Port, Pati Regency, Central Java Abdul Kohar Mudzakir and
Trisnani Dwi Hapsari).
The scad fish (Decapterus sp) commodity in Coastal Fishing Port
Bajomulyo, Pati Regency is very large, thus it must be utilized properly such as
the fish marketing. This study was aimed to analyze the financial aspects of each
marketing agency, the marketing aspects of Scad fish (Decapterus sp) and the
factors that affect fishermen's income. Purposive sampling method was used to
found out the criteria for taking respondents, then t it was followed by snowball
sampling to find respondents. The respondents in the study consisted of 60
fishermens, 10 large traders, 3 medium traders, 10 retail traders, 7 “pindang”
makers and 5 pindang retail traders. The data analysis used several methods, i.g.
marketing margin analysis, fisherman's share, marketing efficiency and multiple
linear regression. Financial analysis of marketing business actors includes fixed
costs, variable costs, total costs, income, profits and R/C ratio. The R/C ratio of
all business actors has a value of > 1, which means that the business being
carried out has a profit and is worthy of development. In the marketing aspect of
scad fish (Decapterus sp) There were 4 marketing channels proved as efficient
channels because their efficiency value is less than 1. The income of purse seine
fishermen affected by the amount of production, fishermen's experience, the
number of crew members and the size of the ship. The factors that have the most
influence on income are the experience of fishermen and the number of crew
members, with a significant value of 0.000.
Keywords: Marketing Efficiency, Fisherman’s Share, Income Fisherman, R/C
Ratio

Actions (login required)

View Item