Sigalingging, Tessalonika Widi (2024) STRATEGI PENGEMBANGAN PARIWISATA CANDI GEDONGSONGO KABUPATEN SEMARANG. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

Gedongsongo Temple is a tourism destination located in Candi Village, Bandungan
District, Central Java, Indonesia. The tourism potential involves temple buildings
and cultural sustainability which is still very strong. However, during its
development, Gedongsongo Temple faced several obstacles, such as limited
bathroom facilities, the condition of the path to the temple which was damaged with
lots of rocks, steep and uneven roads, as well as limited parking space and
management which still needed to be improved. So, this research aims to analyze
the potential and attractiveness of the Gedongsongo Temple tourist attraction, as
well as formulate strategies for developing this tourist attraction. The research
method used is mix methods, with data collection through observation, interviews,
questionnaires and literature studies. This research uses strategic planning theory
by John M. Bryson, along with SWOT analysis techniques, Internal Factor Analysis
Summary (IFAS), and External Factor Analysis Summary (EFAS) used to analyze
the data. The results of this research state that the recommended development
strategy for Gedongsongo Temple managers is to utilize strengths and
opportunities, which are reflected in Quadrant I, supporting the Growth Strategy.
This indicates that the management of the Gedongsongo Temple tourist attraction
can combine opportunities such as the popularity of the Gedongsongo Temple
tourist destination in Semarang Regency, the government's high attention to the
development of this tourism, the use of information technology as a promotional
medium, contribution to job creation, and increasing the income of the surrounding
community. . Apart from that, Gedongsongo Temple has historical value, such as
the tradition of temple rehearsals or temple ruatan, especially in Semarang
Regency. The suggestions from this research are to increase government attention,
especially in developing tourist facilities and infrastructure at Gedongsongo
Temple, preparing the temple rehearsal tradition or temple ruatan as a tourist
event, and improving the quality of information technology as a medium, especially
in providing information on entrance fees for Gedongsongo Temple tourism.
Keywords: Strategy, SWOT Analysis, Gedongsongo Temple, IFAS and EFAS
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