Cahyani, Vivi Rahma Nur (2022) DIFUSI INOVASI PELAYANAN DI RSUD PROF. DR. MARGONO SOEKARJO PURWOKERTO. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

The domination of the awards obtained for the success and diversity of innovations carried out by Margono Hospital. This continuous and growing innovation development makes Margono Hospital a pioneer of innovation in the health sector. Therefore, this study aims to analyze the process of developing the diffusion of innovation and the supporting factors in the sustainability of the diffusion of innovation in Prof. Hospital. Dr. MargonoSoekarjoPurwokerto. The research method uses a descriptive type through a qualitative approach using primary data sources and secondary data. In this study, researchers describe and describe more deeply the process of developing the diffusion of innovation, starting from innovation, communication channels, time period, social system, to the factors that encourage the sustainability of innovation. The results of the study indicate that the diffusion of innovation has been going quite well and is sustainable. The characteristics of existing innovations are known to have the advantage of user satisfaction, easy to use, can be tested and can observe the results of these innovations. Communication channels used are interpersonal communication channels and mass media communication channels. The stages carried out in the process of developing the diffusion of innovation are the preparation stage, the socialization stage, the implementation stage and the reformulation stage. Types of adopters identified in the type of early adopter and early majority. In the process of developing the diffusion of innovation, we also work closely with various parties, both internal and external. The supporting factors are organizational culture, knowledge of innovation and reinvention, individuals, and external accountability. It is recommended to optimize giving awards to innovators such as promotions and promotions according to the expertise and quality of the innovators.

Keywords: Diffusion of Innovation, Organizational Culture, Knowledge of innovation and reinvention, Individual, External Accountability.

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