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Items where Author is "SURYANINGRUM, Salsa"
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Thesis
SURYANINGRUM, Salsa (2023) ANALISIS PENGARUH CONTENT MARKETING, E-WOM, DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN BRAND IMAGE SEBAGAI MEDIATOR (Studi Pada Konsumen Generasi Z PIXY Cosmetics Melalui E-Commerce). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.