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Items where Author is "SIANTURI, Gerry Jonathan"
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Thesis
SIANTURI, Gerry Jonathan (2023) PENGARUH INDIVIDUAL PERSONALITY, BRAND PERSONALITY, DAN CORPORATE PERSONALITY TERHADAP CUSTOMER PREFERENCE PADA MERK SABUN ANTISEPTIK DETTOL (Studi Pada Konsumen Pengguna Brand Sabun Antiseptic Dettol di Kota Semarang yang Berpindah Merk). Undergraduate thesis, UNDIP: Fakultas Ekonomika & Bisnis.