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Items where Author is "SETYOWIRASTI, Astrini"
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Thesis
SETYOWIRASTI, Astrini (2016) ANALISIS PENGARUH DAYA TARIK IKLAN, CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY ( Studi Pada Sabun LUX di Area Semarang ). Undergraduate thesis, UNDIP : Fakultas Ekonomika dan Bisnis.