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Items where Author is "SEFRINA, Irene"
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Thesis
SEFRINA, Irene (2026) PENGARUH INFLUENCER ENDORSEMENT, LIVE COMMERCE EXPERIENCE, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING MELALUI PERCEIVED ENJOYMENT DAN FOMO (Studi pada Pengguna Shopee Live di Kota Semarang). Undergraduate thesis, UNDIP : Fakultas Ekonomika & Bisnis.