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Items where Author is "HABIBIE, Abu Bakar"
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Thesis
HABIBIE, Abu Bakar (2023) PENGARUH STRATEGI GREEN MARKETING TERHADAP PURCHASE DECISIONS MELALUI PENDEKATAN MARKETING MIX DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen LBP Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.