DIANTI, Difa Aliya (2022) Market Development of Agriculture Drones in New Zealand and Singapore. Undergraduate thesis, UNDIP : Fakultas Ekonomika dan Bisnis.

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Abstract

The continuous improvement of technology brings drones as one of the widely technological tools
used in human life. Applicable in many sectors, drones in agriculture have the benefits to help
collecting and analysing data, monitoring field conditions, also planting and watering the farm.
The application of drones in agriculture increases the opportunity for farmers to reducing costs
and maximize their time of works.
The analysis of this study was conducted using interview and literature review. This research
focused on the topics of drone market development and the agriculture drone, where the main area
of this study is in Singapore and New Zealand. These two countries known for their advanced uses
of technology and have the interests in agriculture. With the help of Porter’s Five Forces Model
and Business Model, a comparison was made to see the likeliness of which country to develop its
agriculture drone market. The finding discusses that New Zealand has more opportunity in the
development of agriculture drone market.

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