GABRIEL, JULIA (2023) FINAL PROJECT Recommendation of Green Marketing Mix Strategy to Build Green Brand Equity (Case Study of Haple Kosmetika Indonesia). Undergraduate thesis, UNIVERSITAS DIPONEGORO.
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TI.23.95 JULIA GABRIEL.pdf Download (181kB) |
Abstract
This extensive study how the green marketing mix builds green brand equity of a green cosmetic market in Indonesia, through a cosmetic brand called Haple.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | Engineering |
| Divisions: | Faculty of Engineering > Department of Industrial Engineering |
| Depositing User: | Mr sholikin FT |
| Date Deposited: | 11 Mar 2026 07:35 |
| Last Modified: | 11 Mar 2026 07:35 |
| URI: | https://eprints2.undip.ac.id/id/eprint/47268 |
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