NADHYA CYBILLA ZAHRANI, Nadya (2025) PERKEMBANGAN DAN MAKNA MATCHA DALAM PERSPEKTIF BUDAYA 文化の視点から見た抹茶の発展と意義. Undergraduate thesis, Universitas Diponegoro.

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Abstract

This study traces the development of matcha in Japanese culture since its
introduction by the monk Eisai to its transformation in the modern era. Initially
used in Zen practices to aid meditation, matcha later became a key element of
chanoyu, reflecting the values of simplicity and harmony. In the modern era,
modernization and globalization have shifted matcha from a spiritual symbol to a
popular product in various cuisines and lifestyles. Using a qualitative approach
and analyzing Inglehart's theory and Barthes' semiotics, this study shows that
matcha continues to build new meanings and remains relevant in Japanese social
dynamics.
Keywords: Matcha, Japanese Culture, Modernism, Semiotics, Social Changes

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