Molyanti, Molyanti (2021) PENGARUH KUALITAS KOMUNIKASI INSTRUKSIONAL DOSEN, KUALITAS PELAYANAN AKADEMIK, DAN REPUTASI PERGURUAN TINGGI TERHADAP MINAT MAHASISWA MENERUSKAN KULIAH DI POLITEKNIK NEGERI UJUNG PANDANG. Masters thesis, Master Program in Communication Science.

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Abstract

This study aims to determine the effect of lecturers' instructional communication
quality, academic service quality and university reputation on students' interest in
continuing their studies. Research method with quantitative approach and data
collection through survey. The research instrument uses a questionnaire that has
been tested for validity and reliability using the Cronbach's alpha technique. The
sample amounted to 168 people consisting of 30 male and 138 female students of
class 2020. Testing the hypothesis using multiple linear regression analysis. The
results of the study are as follows: (1) The quality of lecturer's instructional
communication has a positive effect on student interest by 34.5%. (2) The quality
of academic services has a positive effect on student interest in college by 27.1%.
(3) The reputation of the university has a positive effect on student interest in
college by 35.9%. (4) The quality of lecturer's instructional communication and the
quality of academic services have a positive effect on student interest in college by
36.1%. (5) The quality of academic services and university reputation have a
positive and significant effect on student interest in college by 41%. (6) The quality
of lecturer's instructional communication and college reputation have a positive
v
effect on student interest in college by 44.6%. (7) The quality of lecturer's
instructional communication, academic service quality and college reputation have
a positive effect on student interest in college by 44.9%.

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