SYAFITRI, Lulu Nur’aini (2025) PENGARUH KARAKTERISTIK INFLUENCER DAN INFLUENCER BRAND FIT TERHADAP LOYALITAS MEREK DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Produk Kosmetik MOP Beauty di Indonesia). Masters thesis, UNDIP ; Fakultas Ekonomika & Bisnis.
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| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Attractiveness, Authenticity, Citra Merek, Expertise, Influencer Brand Fit, Loyalitas Merek |
| Subjects: | Economics and Business Economics and Business > Management |
| Divisions: | Faculty of Economics and Business > Master Program in Management |
| Depositing User: | Manajemen Lib |
| Date Deposited: | 30 Dec 2025 12:58 |
| Last Modified: | 30 Dec 2025 12:58 |
| URI: | https://eprints2.undip.ac.id/id/eprint/43114 |
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