Magdalena, Tiara Ruth and Sakti, Hastaning (2025) MAKNA PENGALAMAN KERJA GEN Z SEBAGAI PELAKU HUSTLE CULTURE DI PT. BANK X SEMARANG (SEBUAH STUDI FENOMENOLOGIS). Undergraduate thesis, Universitas Diponegoro.

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Abstract

Hustle culture merupakan gaya hidup kerja dengan intensitas tinggi yang mengaburkan batas antara kehidupan pribadi dan profesional. Generasi Z yang dikenal ambisius dan adaptif terhadap teknologi, sering kali terdorong untuk bekerja melebihi jam kerja normal demi pencapaian karir dan pengakuan sosial. Penelitian ini bertujuan untuk mengeksplorasi makna pengalaman kerja Generasi Z sebagai pelaku hustle culture di PT. Bank X Semarang. Penelitian ini menggunakan pendekatan kualitatif fenomenologis dengan metode Interpretative Phenomenological Analysis (IPA), yang bertujuan memahami pengalaman subjektif partisipan. Tiga partisipan yang merupakan karyawan Gen Z dengan pengalaman kerja minimal satu tahun di PT. Bank X Semarang dipilih melalui teknik purposive dan snowball sampling. Hasil penelitian menemukan enam tema induk: pengalaman kerja dengan hustle culture, dampak dari hustle culture, relasi keluarga dan sosial, pengembangan diri dan karir, pertahanan di tengah hustle culture, serta memaknai hustle culture sebagai sarana aktualisasi diri dan pencapaian hidup. Meskipun terdapat dampak negatif seperti kelelahan dan ketidakseimbangan hidup, para partisipan memaknai hustle culture sebagai bagian dari perjuangan untuk meraih kesuksesan dan identitas profesional. Penelitian ini memberikan kontribusi terhadap pemahaman budaya kerja di kalangan Generasi Z, khususnya di sektor perbankan, serta menjadi dasar evaluasi kebijakan perusahaan dalam menciptakan lingkungan kerja yang seimbang dan berkelanjutan.

Kata kunci: hustle culture; generasi z; sektor perbankan

Hustle culture refers to a high-intensity work lifestyle that blurs the boundaries between personal and professional life. Generation Z, known for its ambition and adaptability to technology, is often driven to work beyond standard hours in pursuit of career advancement and social recognition. This study aims to explore the meaning of work experiences among Generation Z employees engaged in hustle culture at PT. Bank X Semarang. Employing a qualitative phenomenological approach, this research uses Interpretative Phenomenological Analysis (IPA) to understand the subjective experiences of the participants. Three Generation Z employees with a minimum of one year of work experience at PT. Bank X Semarang were selected through purposive and snowball sampling techniques. The findings revealed six superordinate themes: experiences of working within hustle culture, the impact of hustle culture, family and social relationships, self and career development, endurance within hustle culture, and the interpretation of hustle culture as a means of self-actualization and life achievement. Despite negative consequences such as fatigue and life imbalance, participants perceived hustle culture as an integral part of their struggle to attain success and establish a professional identity. This study contributes to a deeper understanding of work culture among Generation Z, particularly in the banking sector, and provides a foundation for evaluating organizational policies aimed at fostering a balanced and sustainable work environment.

Keywords: hustle culture; generation z; banking sector

Available Versions of this Item

• MAKNA PENGALAMAN KERJA GEN Z SEBAGAI PELAKU HUSTLE CULTURE DI PT. BANK X SEMARANG (SEBUAH STUDI FENOMENOLOGIS). (deposited 05 Aug 2025 04:09)
  • MAKNA PENGALAMAN KERJA GEN Z SEBAGAI PELAKU HUSTLE CULTURE DI PT. BANK X SEMARANG (SEBUAH STUDI FENOMENOLOGIS). (deposited 06 Aug 2025 01:48) [Currently Displayed]

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