Nurhavia, Nabila and Farida, Naili (2025) THE EFFECT OF PERCEIVED VALUE AND E-TRUST THROUGH E-SATISFACTION AS INTERVENING VARIABLES TOWARDS CUSTOMER REPURCHASE INTENTIONS ON BLIBLI USER. Undergraduate thesis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro.

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Abstract

The rapid development of e-commerce in Indonesia has transformed consumer
purchasing behavior, particularly in the cosmetics sector. Blibli, as one of the local
e-commerce platforms, faces increasing challenges in maintaining customer loyalty
amid intense competition. This study aims to analyze the influence of Perceived
Value and E-Trust on Repurchase Intention with E-Satisfaction as an intervening
variable among Blibli users in Jakarta.
This research uses a quantitative approach with a non-probability sampling
technique determined through purposive sampling. Data were collected using
questionnaires distributed to 113 respondents who had made at least two purchases
on the Blibli platform. Data analysis was conducted using Structural Equation
Modeling-Partial Least Squares (SEM-PLS) with the SmartPLS 3.0 software.
The results show that Perceived Value and E-Trust have a significant influence on
E-Satisfaction. In addition, E-Satisfaction significantly affects Repurchase
Intention. Perceived Value and E-Trust also have a direct significant effect on
Repurchase Intention, indicating that E-Satisfaction mediates the relationship
between both independent variables and Repurchase Intention. Based on these
findings, it is suggested that Blibli continue to enhance the perceived value offered
to customers and build trust through secure, fast, and responsive services to
improve customer satisfaction and loyalty.
Keywords: Perceived Value, E-Trust, E-Satisfaction, Repurchase Intention.
106 ADBIS 2025

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