Putra, Muhamad Riza Nouval (2025) GREENWASHING THREAT ON GRAND BATANG CITY COASTALGOVERNANCE FOLLOWING THE IMPLEMENTATION OF PP NO. 26/2023. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

This research examines the potential greenwashing practices in coastal
governance of Grand Batang City following the implementation of Government
Regulation (PP) No. 26/2023. Through qualitative analysis and case study
methodology, this study investigates how environmental claims and initiatives in
coastal management policies may mask inadequate or counterproductive
environmental practices. The research utilizes primary data collected through indepth interviews with key stakeholders, including local government officials,
environmental activists, and coastal community representatives, supplemented by
secondary data from policy documents and environmental reports.
Findings indicate several concerning patterns: firstly, the existence of
superficial environmental programs that lack substantial ecological impact;
secondly, discrepancies between published environmental achievements and actual
coastal conditions; and thirdly, the use of environmental rhetoric in policy
documents that does not translate into meaningful conservation actions.
This study reveals that while PP No. 26/2023 aims to strengthen
environmental protection, its implementation in Grand Batang City faces
challenges from greenwashing practices that potentially undermine genuine coastal
conservation efforts. The research contributes to the growing body of literature on
environmental governance and policy implementation in coastal areas, while
providing practical insights for policymakers and environmental advocates in
addressing greenwashing challenges in coastal management.
Keywords: Greenwashing, Coastal Governance, PP No. 26/2023, Grand Batang
City
08 Pemerintahan 2025

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