Meviano, Azriel Rizky (2024) ANALYSIS OF INTENTIONS TO USE THE PUBLIC SERVICE PROGRAM BASED ON THE "TANGERANG LIVE" APPLICATION AMONG CITIZENS IN TANGERANG CITY USING THE TECHNOLOGY ACCEPTANCE MODEL. Undergraduate thesis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro.

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Abstract

Public service digitalization is an important element in modern governance to improve
efficiency, accessibility, and transparency. However, the implementation of digital
applications often faces challenges, as found in the application "Tangerang Live," a
digital public service platform from the Tangerang City Government. This study aims
to analyze the factors that influence citizens' intention to use the application with the
Technology Acceptance Model (TAM) framework, reviewing the influence of
Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on Behavioral Intention
to Use (BIU). A quantitative methodology was applied, collecting primary data
through structured questionnaires from 107 purposively selected respondents who were
residents of Tangerang City, had experience using the application, and were over 17
years old. The collected data was analyzed using Partial Least Squares Structural
Equation Modeling (PLS-SEM) to evaluate the relationships between variables. The
findings demonstrate that both perceived usefulness and perceived ease of use
significantly and positively influence behavioral intention to use. This indicates that
users are more inclined to adopt the "Tangerang Live" application when they perceive
it as practical, time-saving, and easy to navigate. The study concludes that improving
functional and user-friendly features is critical for promoting application adoption. It
is recommended that the Tangerang City government address technical challenges,
enhance usability, and implement digital literacy programs to optimize the
effectiveness of the "Tangerang Live" application.
Keywords: Tangerang Live, Technology Acceptance Model (TAM), Perceived
Usefulness (PU), Perceived Ease of Use (PEOU), Behavioral Intention to Use (BIU),
Digital Public Services, E-Governance.
224/Publik/2024

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