UKRAINA, VADHILLAH KEVINA (2024) AUDIENCE RECEPTION ON YOUTUBE VIDEO ABOUT CHILDFREE. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

The childfree phenomenon in Indonesia, although still considered taboo, is
increasingly being discussed, especially on social media. Data from the Central
Statistics Agency shows a 2.1% decline in the marriage rate, which was 1.74 million
marriages, to 1.7 million in 2022. In addition, the birth rate has also experienced a
significant decline of 30.64% in the last three decades. This decline is thought to be
due to various social, economic, and cultural factors, including changes in views on
the family and the role of women. The childfree phenomenon has sparked heated
debate over traditional values that place children as an essential part of the family
and women's identity.
This study examines how audiences respond to the childfree narrative in the
YouTube video "Semua Hal Itu Egois" on the Menjadi Manusia channel using the
Netnography and Critical Discourse Analysis (CDA) approaches. The results of the
study show a strong division of opinion. The pro-childfree group supports this
choice as an expression of personal freedom and a form of rejection of traditional
gender roles. Meanwhile, the opposing group emphasizes patriarchal and religious
values that consider the role of mother as a natural obligation for women. This
debate illustrates a complex social dynamic, in which the childfree choice reflects
the tension between individual freedom and strong cultural pressures to have a
family in Indonesia. These differing interpretations highlight how deeply rooted
traditional values are in Indonesian society.
Key Words: Childfree, YouTube, Audience Reception, Patriarchy,
Netnography, Critical Discourse Analysis.
169. Ilmu Komunikasi 2024

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