Mutiarani, Mutiarani (2024) PRODUCING A SHORT MOVIE WITH THE TITLE “A PHASE BETWEEN US” TO PROMOTE MUSEUM MANDALA BHAKTI SEMARANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Semarang is the capital of Central Java Province and offers various tourist destinations.
One of them is historical tourism, namely Museum Mandala Bhakti. Museum Mandala
Bhakti was first established in 1930 as a High Court for Europeans living in Semarang. It
was later repurposed into a museum in 1985. Museum Mandala Bhakti has become a mustvisit historical site for tourists. Therefore, to enhance the museum’s appeal as a historical
tourism object, engaging promotion through a marketing video in the form of a short movie
is necessary. The concept of storytelling is employed to create a narrative relevant to the
museum’s theme and deliver a strong message to the audience, thereby introducing the
museum’s collections and architecture to visitors. This research was conducted using
research and development methods and utilized a Likert-scale questionnaire involving 20
respondents to assess aspects of content, audiovisual, and linguistic elements. Based on the
results, it can be concluded that all respondents gave a very agreeable rating to the
statements regarding the mentioned aspects.
Keywords: Short Movie, Branding Video, Marketing Video, Research & Development

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