Wibowo, Rafi Fauzi (2024) CREATING A SHORT FILM TITLED “ASA DAN RASA” TO PROMOTE CULINARY TOURISM IN SEMARANG CITY. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Semarang City is a city that has interesting cultural acculturation such as Javanese, Arabic, and Chinese
culture. This has been formed since the beginning of the colonial period and has had a big impact on
the development of Semarang City. The impacts that can be enjoyed from cultural acculturation are
historical value, tourism value, cultural value, and aesthetic value. One part of the historical value and
tourism value is the culinary history. Semarang City has a variety of unique specialties, and this city
even got its nickname after one of its specialties, namely lumpia. Apart from lumpia, there are many
other legendary specialties in this city such as mochi, wingko babat, milkfish presto, ice cream, soto
semarang, and so on. This is what attracted the author to make a short film with the theme of culinary
tourism in Semarang City. The making of this culinary-themed short film was also strengthened by the
words of the Minister of Tourism and Creative Economy that “Culinary tourism is one of the main
attractions for several cities in Indonesia, including Semarang City”. In this case, the short film will
present various culinary delights in Semarang and take place in the setting of tourist destinations in the
city. This research uses research and development methods and a Likert scale involving the Semarang
City Culture and Tourism Office and the Semarang City Tourism Ambassador Community as
respondents to assess aspects of video quality, story harmony, audiovisuals, and language use. Based
on the results of the research, it can be concluded that all respondents gave a scale of "strongly agree"
to the statements presented in these aspects.
Keywords: Semarang City, Culinary Tourism, Short Film, Promotional Video, Cultural Diversity

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