SATMINTAREJA, Satmintareja and Syafei, Wahyul Amien and Yulianto, Aton (2024) IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL DAN STRUCTURAL EQUATION MODEL UNTUK AKURASI PENGUKURAN TINGKAT PENERIMAAN E-LEARNING BERBASIS WEBCAST. Masters thesis, UNIVERSITAS DIPONEGORO.

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Abstract

Penelitian ini menggunakan sebuah pendekatan yang mengintegrasian technology acceptance model dan structural equation model untuk akurasi pengukuran tingkat penerimaan terhadap sistem e-learning berbasis webcast sebagai alternatif pengganti aplikasi video conference berbayar. Technology Acceptance Model (TAM) digunakan untuk memahami bagaimana pengguna menerima dan menggunakan teknologi yang melibatkan dua konstruk utama, yaitu Perceived Usefulness dan Perceived Ease of Use. Structural equation model (SEM) digunakan sebagai metode analisis untuk menginvestigasi penerimaan teknologi. Alat analisis yang digunakan adalah Analysis of Moment Structures (AMOS), sebuah perangkat lunak yang memfasilitasi pemodelan persamaan struktural dan pengujian hipotesis. Dengan SEM dan AMOS, penelitian ini dapat menganalisis hubungan antara berbagai variabel yang mempengaruhi tingkat penerimaan teknologi e-learning berbasis webcast. Metode penelitian kuantitatif menggunakan survei dengan pengumpulan data melalui kuesioner dan mendapatkan 136 responden pada peserta pelatihan jabatan fungsional di Badan Riset dan Inovasi Nasional (BRIN). Data yang terkumpul dianalisis untuk menguji hubungan antara faktor-faktor yang mempengaruhi penerimaan teknologi. Pengujian hipotesis telah berhasil menganalisis hubungan-hubungan yang terdapat dalam model struktural yang diusulkan. Analisis data dari 10 hipotesis yang diuji menunjukan 8 hipotesis diterima dan 2 hipotesis di tolak yaitu hipotesi 6 dan hipotesis 7. Hasil ini menandakan bahwa tingkat penerimaan terhadap aplikasi e-learning berbasis webcast di BRIN positif. Dimana ditunjukan persepsi pengguna terhadap kemudahan penggunaan, kegunaan, sikap, niat, dan penggunaan webcast berkontribusi signifikan terhadap penerimaan dan penggunaan e-learning berbasis webcast yang lebih efektif dan efisien.
Kata kunci: BRIN, E-learning, Webcast, TAM, SEM, AMOS

This research uses an approach that integrates the technology acceptance model and structural equation model for the accuracy of measuring the level of acceptance of webcast-based e-learning systems as an alternative to paid video conferencing applications. The Technology Acceptance Model (TAM) is used to understand how users accept and use technology involving two main constructs, namely Perceived Usefulness and Perceived Ease of Use. Structural equation model (SEM) was used as the analysis method to investigate technology acceptance. The analytical tool used was Analysis of Moment Structures (AMOS), a software that facilitates structural equation modelling and hypothesis testing. With SEM and AMOS, this study can analyse the relationship between various variables that affect the level of acceptance of webcast-based e-learning technology. The quantitative research method used a survey with data collection through questionnaires and obtained 136 respondents on functional position training participants at the National Research and Innovation Agency (BRIN). The collected data were analysed to test the relationship between factors affecting technology acceptance. Hypothesis testing has successfully analysed the relationships contained in the proposed structural model. Data analysis of the 10 hypotheses tested showed that 8 hypotheses were accepted and 2 hypotheses were rejected, namely hypothesis 6 and hypothesis 7. These results indicate that the level of acceptance of webcast-based e-learning applications at BRIN is positif. Where it is shown that user perceptions of ease of use, usefulness, attitude, intention, and use of webcasts contribute significantly to the acceptance and use of webcast-based e-learning that is more effective and efficient.
Keywords: BRIN, E-learning, Webcast, TAM, SEM, AMOS

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