Azzahra, Afwa Yasyfa (2024) CREATING A PROMOTIONAL VIDEO FOR SANGGAR WAYANG KULIT WAWAN SONDAKAN SURAKARTA. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Sanggar Wayang kulit Wawan Sondakan, located in Surakarta, Indonesia,
is one such location thatremains committed to preserving and promoting
the traditional art of wayang kulitry. Mr. Hernot, as the owner of the
sanggar, diligently maintains his expertise in making Surakarta Gagrak
wayang kulits, which is one of the symbols of traditional art in Surakarta, in
the hopethat this cultural heritage remains relevant and not eroded by the
times. This research aims to design and develop effective promotional
media for Sanggar Wayang kulit Wawan Sondakan in Surakarta, using the
Research and Development (R&D) method according to Sugiyono's
theory. The resulting promotional media is a promotional video that contains
information aboutwayang kulit culture, the process of making wayang
kulits and the introduction of wayang kulit products made by the Sanggar
Wayang Wawan Sondakan. The promotional video coversthe cultural
background of the Surakarta region, the existence of the traditional art of
wayang kulitry, the location of the wayang kulit sanggar, and customer
testimonials about wayang kulits from Sanggar Wayang kulit Wawan
Sondakan. The R&D method according to Sugiyono'stheory has 10 stages
of the data collection process. In this study, researchers only used 8 stages
of data collection because the products developed were not mass and did
not require repeated trials. The steps used by researchers include
identification of potential and problems, data collection, product design,
design validation, design revision, product trial, product revision, and
finally, the final product. As a result of this research, a promotional video
has been produced that aims to promote the puppet making business as well
as Sanggar Wayang kulit Wawan Sondakan.
Keywords: Promotional Video, Sanggar ayang kulit, Wayang kulit,
Media Promotion

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