Tasya Esteria Marpaung, Tasya (2023) PRAANGGAPAN DAN FUNGSI BAHASA DALAM IKLAN UNIQLO ユニクロの広告における前提と言語の機能. Undergraduate thesis, Universitas Diponegoro.

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Abstract

ABSTRACT

Marpaung, Tasya Esteria. 2023. “Presuppositions dan Language Functions in Uniqlo Advertising”. Thesis. Japanese Language and Culture Undergraduate Study Program, Faculty of Humanities, Diponegoro University. The Advisor: Maharani Patria Ratna, S.S., M.Hum.
This research was conducted because advertising language is persuasive and different from the language used in everyday life, so its is necessary to have presuppositions and language functions as a basis for determining good and correct advertising language.
The data were obtained from advertising expressions in the Uniqlo’sTikTok account for the 2023 summer clothing edition. The method for providing data was using the simak-catat method. Then to analyze the data using padan ekstralingual method. Data were analyzed using Yule’s theory to analyze presuppositions and Holmes’ theory to analyze language functions. Then, the data is presented with an informal method.
Based on the results of the analysis, existential presuppositions are the presuppositions that appear most often. Then, the most dominant function of language is the referential function. This is because the advertising expressions on Uniqlo’s TikTok account contain more information and details about the products being marketed.

Keywords: presuppositions, language functions, advertising, Uniqlo

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