Gadis Maulida, Wildania (2023) CREATING A PROMOTIONAL VIDEO OF KAMPOENG BATIK KAUMAN ANDSUGIHWARAS CULINARY CENTER AS POTENTIAL TOURISM IN PEKALONGAN. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Pekalongan is a small town on the north shore of Central Java Province
known as Pantura. This city is renowned for its distinctive batik fabric, often
purchased as souvenirs by tourists. Due to COVID-19 pandemic, the economy has
suffered a downturn, and the tourism sector has been restricted, which should have
been a driving force for the economy. The production of promotional video for
Kampoeng Batik Kauman and Sugihwaras Culinary Center is carried out to attract
both local and international tourists to visit this destination spots. The goal is to
make Kampoeng Batik Kauman and Sugihwaras Culinary Center is appealing as
possible to capture the attention of potential visitors. This study uses the Research
and Development (R&D) method developed by Borg and Gall, which consists three
stages of video production: Pre-production, Production, and Post-production.
Keywords: Promotional Video, Pekalongan, Cultural Tourism

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