Febrianti, Yulia (2023) DESIGNING PROMOTIONAL VIDEO OF KAMPOENG BATIK KAUMAN AND SUGIHWARAS CULINARY CENTER AS POTENTIAL TOURISM IN PEKALONGAN. Undergraduate thesis, Universitas Diponegoro.

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Abstract

ABSTRACT
Pekalongan is a city in the Central Java province of Indonesia. Pekalongan has a
wide range of tourist attractions, from natural tourism to cultural tourism.
However, since the pandemic began in 2020, the number of tourists visiting
Pekalongan has decreased. As a result, the aim of this final assignment is to
create promotional video for Pekalongan tourist attractions, Kampoeng Batik
Kauman and Sugihwaras Culinary Center. This Final Project used the Research
and Development (R&D) technique to create promotional videos in three stages:
pre production, production, and post production. The result of this Final Project is
a promotional video featuring two (2) tourist attractions such as Kampoeng Batik
Kauman and Sugihwaras Culinary Center. The promotional video focuses on
history, the batik making process, and Pekalongan local cuisine.
Keywords: Promotional Video, Tourism, Pekalongan

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