The Relations of News Exposure About Effectiveness Various Vaccines and Word of Mouth With Level of Public Trust on Covid-19 Vaccines 49KOM2022

Putri, Thalya Anggita (2022) The Relations of News Exposure About Effectiveness Various Vaccines and Word of Mouth With Level of Public Trust on Covid-19 Vaccines 49KOM2022. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

The Covid-19 vaccination program in Indonesia has been started since early
2021. Effectiveness, side effects, and the level of public awareness are still a
problem in achieving the predetermined Covid-19 vaccination target. This
study was conducted with the aim of knowing the relationship between news
exposure on the effectiveness of various vaccines and word of mouth with the
level of public trust on Covid-19 vaccination. The theory used in this study is
the New Media Theory and Theory of Reasoned Action (TRA) with a nonprobability
sampling
technique,
totaling
50
samples
with
characteristics
male

and
female,
aged
18-25
years
old,
living
in
Pekalongan
,
and
have
seen,
read,

and
heard

news about the effectiveness of various Covid-19 vaccines. This
research hypothesis testing using Kendall’s Tau B analysis technique shows
a positive result or there is a relationship between exposure to news on the
effectiveness of various vaccines and word of mouth with the level of public
trust on Covid-19 vaccination with a significance value on both hypothesis
tests of 0.000 which means it is very significant. The recommendation of this
research is institutions and governments that handle news about Covid-19 can
publish more positive news about Covid-19 vaccinations and immediately
clarified negative news that exist in order to increase the public trust on taking
Covid-19 Vaccination.

Key Words: news exposure, word of mouth, level of trust

Item Type:	Thesis (Undergraduate)
Subjects:	Social Science and Political Science
Divisions:	Faculty of Social and Political Sciences > Department of Communication
Depositing User:	diana nirwani
Date Deposited:	04 Dec 2023 07:10
Last Modified:	04 Dec 2023 07:10
URI:	https://eprints2.undip.ac.id/id/eprint/18498

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