Yuniningsih, Tri and Dwimawanti, Ida Hayu (2022) Analysis of Muslim-Friendly Tourism Development in Palembang City with ACCESS Model Attribute. In: International Conference Proceeding ICISPE Universitas Diponegoro 22 EMBRACING GLOBAL TRANSFORMATION: COLLABORATIVE INNOVATIONS TROUGH SOCIAL AND POLITICAL RESEARCH 7-8 SEPT 2022. ICISPE Fisip Undip, Semarang. ISBN ISSN 2593-7650 (Unpublished)

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Abstract

Muslim-friendly tourism is a tourism concept that considers the basic values of the people in its
presentation ranging from accommodation, restaurants, to tourist activities that always refer to the norms of
experience. Palembang city is one of the leading tourist destinations in South Sumatra Province. As a city that
has excellent tourism opportunities, this can be used as an opportunity to develop Muslim-friendly tourism. In
the development of Muslim-friendly tourism, there are four indicators of the Indonesian Muslim Travel Index
(IMTI) model approach using ACCESS attributes including Access, Communication, Environment, and
Services. In addition, the development of Muslim-friendly tourism is closely related to the involvement of
stakeholders. This study aims to analyze the development of Muslim-friendly tourism using four attributes of
ACCES. The approach method uses qualitative descriptive analysis, with interview techniques, documentation,
and FGD data collection. From the results of this study, it is known that the development of Muslim-friendly
tourism in Palembang City as seen from the Access indicator has met the criteria, then from the Communication
indicator has met the criteria, from the Environment indicator the conclusion has met the criteria, and from the
services indicator it can also be known to meet the criteria for being Muslim-friendly.
Keyword :development, tourism, muslim-friendly, ACCESS attribute

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