Buana, Elang Widya (2023) CREATING PROMOTIONAL VIDEO AS AN EFFORT TO INCREASE TOURISM ATTRACTION IN THE LAWE SECEPIT WATERFALL. Undergraduate thesis, Universitas Diponegoro.

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Abstract

This research is made to create a promotional video with an aim to promote
tourism destination through a promotional video. It is a promotion media in a
form of video that use English and Japanese subtitle, the video offers a several
iconic places in Semarang including Lawang Sewu, Blenduk Church, Kota Lama,
and Tawang Railway Station and also offers a main destination it is Lawe Secepit
Waterfall. This research adopted research and development method in Lawe
Secepit Waterfall. There are tourism destinations had negative impact after
pandemic of Covid-19 such as decrease stakeholders appeal and, in this case, also
got a negative impact to income. This finding was obtained through interview
with management of Lawe Secepit Waterfall. The result of promotional video, the
researcher can be help to increase attractiveness of stakeholders to became in
Lawe Secepit Waterfall and this promotional video was published through
YouTube platform. The result of the product was obtained by giving questionnaire
to stakeholders, the result shown that the promotional video could be a good
promotion medium of Lawe Secepit Waterfall for stakeholders.
Keywords: Digital Marketing, Promotional Video, Waterfall

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