Azzahra, Alifya (2023) CREATING A CORPORATE VIDEO OF THE MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) AT WONOLOPO TOURISM VILLAGE AS PROMOTIONAL MEDIA. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Wonolopo Tourism Village is one of tourism village in Semarang. Wonolopo Tourism
Village has several Micro, Small, and Medium Enterprises (MSMEs) that would be a
potential. The MSMEs at Wonolopo Tourism Village are including Oyester Mushroom
Cultivation Agro Berkah Lestari, Catfish Seeds Cultivation and Sheep Livestock Mina
Tirta Mulia, and Herbal Drink Homemade Seger Waras. In the current era, there is a need
for digital promotional media. Based on the results of data collection, these enterprises do
not have digital promotional media due to limited knowledge. This forms the basis for the
research and production of products, specifically corporate video used as promotional
media. Making corporate videos utilized the research and development method by
Sugiyono. The method developed has 10 steps. However, there were only 8 steps conducted
because this study only required a validation from stakeholders’ and a restricted sample
test conducted within the community. The steps were potential and problems, data
collection, product design, product validation, product revision. product trials, product
revision, and dissemination. Data collection was conducted through observation and
interview with the parties. The result of this study is a corporate video that contains three
MSMEs, and several tour packages are owned by Wonolopo Tourism Village, then the
video will be uploaded in social media YouTube as a platform for distributing promotional
media. With the corporate video, there were various things can be learned, such as the
production process, perpetuation methods, even the outcomes of MSMEs production. The
video will be dedicated to the Wonolopo Tourism Village and the MSMEs of Agro Berkah
Lestari, Mina Tirta Mulia, and Seger Waras herbal drink as promotional media for local
and foreign tourists to visit.
Keywords: MSMEs, Tourism Village, Corporate Video

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