Pramesti, Nadila Regita (2023) CRITICAL DISCOURSE ANALYSIS ON FIGURATIVE LANGUAGE IN TAYLOR SWIFT “MIDNIGHTS” ALBUM. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Critical Discourse Analysis method with the Norman Fairclough approach is applied
in this study. Data in this study is song lyrics that contain figurative language on Taylor
Swift's Midnights album. Data were analyzed through the three stages of the model
from Norman Fairclough in unitary analysis, namely text analysis, processing analysis,
and social analysis. Textual analysis found eight figures of speech from Leech theory,
namely personification (13,68%), simile (12.82%), metaphor (31,62%), hyperbole
(15.38%), irony (11.11%), litotes (3.42%), metonymy (8.55%) and oxymoron
(3.42%). In addition, other figurative elements were also found, such as color
symbolism, allusion, and juxtaposition. In terms of the discursive practice strategies
used by the text producer, she includes storytelling about personal experiences based
on social events, she also uses marketing strategy to get people's attention. Lastly, the
most dominant social issues based on Fairclough’s CDA that Taylor Swift try to
convey include societal expectations, revenge and justice, ideology and women's
empowerment.
Keywords: CDA, figurative language, song lyrics

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