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Items where Author is "VIANA, Kirana"
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Thesis
VIANA, Kirana (2026) PERAN KESADARAN MEREK DAN KE-TERLIBATAN MEREK KONSUMEN TER-HADAP NIAT PEMBELIAN DALAM EFEK-TIVITAS PEMASARAN MEDIA SOSIAL (Studi pada Merek Wardah di Kota Semarang). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.