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Items where Author is "SOEGIHONO, Laura Fabiola"
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Thesis
SOEGIHONO, Laura Fabiola (2023) PENGARUH PERCEIVED ENJOYMENT, USEFULNESS, DAN EASE OF USE TERHADAP WORD OF MOUTH DAN BRAND EQUITY PADA GAMIFIKASI E-COMMERCE (Studi pada pengguna game di Shopee). Masters thesis, UNDIP: Fakultas Ekonomika dan Bisnis.