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Items where Author is "SANTOSA, Ghassani Nur Amalina"
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SANTOSA, Ghassani Nur Amalina (2025) THE INFLUENCE OF BRAND FIT, PRODUCT FIT, CULTURAL CONGRUENCE, AND BRAND AWARENESS ON REPURCHASE INTENTION THROUGH CO-BRANDING ATTITUDE AND CUSTOMER-BASED BRAND EQUITY (Study on Alchemist Fragrance x Maudy Ayunda ‘Onirique’ in Semarang). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.