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Items where Author is "PRAMANA, ANTONIA RACHEL SEKAR DEWI"

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Thesis

PRAMANA, ANTONIA RACHEL SEKAR DEWI (2024) EXPLORING CONSUMERS’ RESPONSES TO ADVERTISING THAT CHALLENGES BEAUTY IDEALS THROUGH BRAND AMBASSADOR: ANALYSIS OF AUDIENCE RECEPTION TOWARD PANTENE INDONESIA’S BYE#RAMBUT CAPEK, HELLO #RAMBUTKERECHARGED YOUTUBE AD WITH CELEBRITY ENDORSER KEANU ANGELO. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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