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Items where Author is "PRABANDARI, Amalia Arrum"
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Thesis
PRABANDARI, Amalia Arrum (2026) PENGARUH SHORT VIDEO CONTENT, LIVE STREAMING ATTRACTIVENESS, DAN SOCIAL INFLUENCE TERHADAP PURCHASE DECISION DENGAN FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL MEDIASI (Studi pada Generasi Z pengguna TikTok Shop di Kota Semarang). Masters thesis, UNDIP: Fakultas Ekonomika & Bisnis.