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Items where Author is "NAAFIANI, Chellya Niken Hayyu"
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Thesis
NAAFIANI, Chellya Niken Hayyu (2010) STUDI TENTANG ANTECEDENT BRAND ATTITUDE DAN BRAND EQUITY (Penelitian Empirik Iklan TV Provider GSM Prabayar Mentari versi “Obral Obrol” di Semarang). Masters thesis, UNDIP: Fakultas Ekonomika dan Bisnis.