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Items where Author is "MELITA, Shelli"
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Thesis
MELITA, Shelli (2024) PENGARUH SIARAN BELANJA LANGSUNG, DUKUNGAN SELEBRITI, PROMOSI, ULASAN PELANGGAN ONLINE, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE (Studi pada Pengguna Lazada di Kota Semarang). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.