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Items where Author is "LIAQAT, Adil"
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LIAQAT, Adil (2024) INVESTIGATING THE MODERATING ROLE OF ALTRUISTIC BELIEFS ON NEGATIVE EMOTIONAL APPEALS IN DIGITAL CHARITY ADVERTISING: A STUDY ON GUILT, SHAME, AND DONATION INTENTION AMONG INDONESIAN DONORS. Masters thesis, UNDIP: Fakultas Ekonomika dan Bisnis.