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Items where Author is "LATHUBA, Khulaila Asna"
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LATHUBA, Khulaila Asna (2024) THE INFLUENCE OF BRAND IDENTIFICATION, BRAND EXPERIENCE, BRAND PERSONALITY AND BRAND LOVE ON BRAND EQUITY (A Study on Pandora Bracelet in DKI Jakarta). Undergraduate thesis, UNDIP: Fakultas Ekonomika dan Bisnis.