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Items where Author is "KURNIAWAN, Febrianto"
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Thesis
KURNIAWAN, Febrianto (2024) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), CITRA MEREK, DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI EMPIRIS PADA PENGGUNA GRAB DI KOTA SEMARANG). Masters thesis, UNDIP: Fakultas Ekonomika & Bisnis.