Hanesta, Rafael Arayodha Erland and Purbawati, Dinalestari (2026) THE IMPACT OF SOCIAL MEDIA PROMOTION AND ELECTRONIC WORD-OF-MOUTH (E-WOM) ON PURCHASE DECISIONS: THE MEDIATING ROLE OF BRAND AWARENESS (A STUDY ON LENOVO CONSUMERS IN SEMARANG). Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.