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Items where Author is "DWIARISTA, Muhammad Fauzan"
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Thesis
DWIARISTA, Muhammad Fauzan (2026) PERAN UI/UX DALAM MEMEDIASI PENGARUH AI PERSONALIZATION, VIRAL MARKETING, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION (Pendekatan TPB Pada Pengguna Netflix di Semarang). Undergraduate thesis, UNDIP : Fakultas Ekonomika dan Bisnis.