Elfitasari, Tita and Sya'rani, Lachmuddin and Albert, Albert (2021) Fishpreneur: a new paradigm of small-scale aquaculture. AACL Bioflux, 14 (3). pp. 1406-1416. ISSN ISSN 1844-9166 (online). ISSN 1844-8143 (print)

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Abstract

Research on the secret of entrepreneurs has been carried out for many years, but, it rarely focuses on fisheries communities like fish farmers. This research is a preliminary study on fish farmers in Indonesia as entrepreneurs and purported to explore entrepreneurial characteristics of small-scale fish farmers to develop basic information for the core research. This study employed a qualitative method approach through in-interview and observation as a data collection tool. Data obtained were then analyzed using NVivo qualitative data analysis software. Respondent was a fish-farmer in Semarang city who was recommended and acknowledged by the local government as one of the most active fish farmers. Findings revealed that although he has limited education and financial capital, he developed himself with these five strategies: develop self-advertisement, possess financial commitment, willingness
to learn new skills, taking innovative actions, and creating a visionary mindset. Small scale fish farmers who possess' entrepreneurial characteristics, are called "fishpreneurs" and may potentially become the new paradigm that can enhance the aquaculture industry in the future

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